Now the hard part: evaluating and integrating AI in newsrooms
Sab 12 aprile 2025
14:00 - 14:50
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As the integration of (generative) AI technologies into news organisations continues apace, the need for robust, transparent, and consistent evaluation frameworks has become increasingly pressing. While the initial excitement and speculation around the transformative potential of these technologies has dominated the discourse, the hard realities of deploying these systems in high-stakes journalistic contexts are now coming into focus.
News teams are grappling with difficult questions around when, where and how to leverage AI-powered tools. What are the appropriate use cases? How can the accuracy, reliability and safety of AI-generated content be assured? What are the ethical considerations and potential unintended consequences that must be weighed? Crucially, many organisations lack clear, field-tested methodologies for systematically assessing the fitness of AI systems for various journalistic applications.
This panel will bring together four leading AI thinkers and practitioners from The New York Times, The Guardian and The Wall Street Journal to share insights, challenges and potential solutions from their organisation around the crucial task of evaluating AI technologies for newsroom deployment. We will explore frameworks for benchmarking AI systems across dimensions such as factual accuracy, editorial quality, safety, and bias. We will also discuss the organisational processes, skill sets and resourcing required to sustain rigorous, ongoing evaluation efforts.
By shining a light on the difficulties and best practices in this space, this panel aims to catalyse a much-needed industry dialogue. Sharing stories of failure as well as success, we hope to equip other news organisations with ideas and inspiration to make thoughtful and responsible decisions about deploying AI technologies in their work.
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Pagine coinvolte
Festival Internazionale del Giornalismo
Il Festival Internazionale del Giornalismo di Perugia è un evento annuale che riunisce professionisti dei media, esperti di comunicazione e appassionati di informazione da tutto il mondo. Si svolge nel centro storico di Perugia e offre conferenze, dibattiti, workshop e opportunità di networking sui temi più rilevanti del giornalismo contemporaneo.
Giornalismo
Pagina tematica del giornalismo
Rubina Madan Fillion
Rubina Madan Fillion is the Associate Editorial Director of A.I. Initiatives at The New York Times. She’s part of a cross-disciplinary team that leverages generative artificial intelligence and other forms of machine learning for the benefit of journalists and audiences. She previously worked for The New York Times Opinion section as the Director of Strategy and the Director of Audience. Before that, she was the founding Director of Audience Engagement at The Intercept. Rubina spent seven years at The Wall Street Journal, most recently as a social media editor. She has served on the board of directors of the Online News Association and the Deadline Club, and taught graduate-level journalism courses at Columbia University and New York University.
Tess Jeffers
Tess Jeffers is The Wall Street Journal's Director of Newsroom Data and AI. She leads a team of data scientists and data analysts who leverage audience data to support content and distribution strategy. Recent efforts include developing a new suite of contextualized newsroom metrics, building real-time data pipelines and implementing AI models to automate the newsroom's consumer taxonomy. Lately, the team is developing generative AI tools for internal and audience-facing applications. Before joining The Journal, she was a data science manager at a marketing firm, leading AI integration and data strategy projects. She has been an instructor for the LSE Polis JournalismAI Academy for Small Newsrooms and member of the 2023 ONA Women's Leadership Accelerator.
Chris Moran
Chris Moran is The Guardian's head of editorial innovation and the former audience editor. He uses data in the newsroom to execute strategic projects like content reduction and is the bridge between editorial and product, identifying opportunities for new features and ideas that capture the unique voice and values of the Guardian. He is the co-creator of Ophan, the Guardian's realtime analytics tool.