L'ascesa degli influencer: cosa devono imparare i giornalisti
Sab 20 aprile 2024
14:00 - 14:50
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In today's digital age, influencers have become important disseminators of news and wield significant influence in shaping public opinion. Recent studies, like the one conducted by the Reuters Institute and Pew Research Center, have revealed that many Gen Z news consumers rely on platforms and formats such as TikTok, Instagram Reels and YouTube Shorts for their information needs - and many of them get their information from 'news personalities', not media houses.
While traditional news outlets are losing trust, news influencers are gaining credibility. Despite the buzzword of news avoidance, these content creators manage to go viral with hard news - reaching the young target audience legacy media houses so desperately want to attract. We delve into WHY these news influencers are so much better at producing news content that young people can relate to - and what journalists can learn from them to better connect with their audience.
Because on the flip side, these social platforms have also become breeding grounds for disinformation and the global spread of fake news. This begs the question: Why are journalists still keeping their distance? What would the future of news look like if influencers solely managed it?
Our panel will explore these concerns and highlight what journalists can learn from these successful creators to ensure news reaches everyone.
Moderated by Fatu Ogwuche.
Modificato più di un mese fa
Pagine coinvolte
Palazzo Graziani (Perugia)
Costruzione di origine medioevale Palazzo Graziani è stato sottoposto ad interventi che nel corso dei secoli ne hanno modificato ed ampliato la struttura. Situato in Corso Vannucci, l’immobile è sede della Fondazione Cassa di Risparmio ed ora anche della nuova Fondazione CARIPERUGIA ARTE. Nel 1895 Annibale Brugnoli realizzò quattro grandi quadri ad olio sulle pareti e quattro grandi dipinti murali sulla volta di quello che successivamente venne chiamato “Salone del Brugnoli”, ancora oggi la sala di maggior pregio dell’intero complesso.
Mercy Abang
Mercy Abang is the CEO of Hostwriter. She is also a journalist, media entrepreneur and an editor with Unbias the News. She’s worked both in Africa and in Europe. Mercy was a 2017 United Nations (Dag Hammarksjold) Journalism Fellow (amongst other fellowships). In 2021, she was announced as one of the most powerful women in journalism in Nigeria by Women in Journalism Africa. She studied journalism, digital storytelling, advertising and public relations at various levels and holds an MBA from the Berlin School of Business & Innovation.
Enrique Anarte Lazo
Enrique Anarte Lazo is a Spanish journalist currently leading the Thomson Reuters Foundation’s award-winning TikTok channel at Openly, TRF's global LGBTQ+ news platform. He has covered queer and human rights stories from over 15 countries and has previously reported for Reuters, NBC News and DW, among others. He is also an ambassador for the Poynter Institute’s MediaWise media literacy initiative, where he focuses on mis/disinformation targeting LGBTQ+ people. On his personal TikTok and Instagram channels, he delivers news explainers about European politics, queer topics and mis/disinformation.
Fatu Ogwuche
Fatu Ogwuche is a media entrepreneur and the founder of Big Tech This Week, a leading media company and community for tech professionals and key players in Africa and the UK’s tech ecosystem. She’s also the host of Backstories with Fatu on YouTube – a talk show featuring the most prominent people in Africa’s tech ecosystem and the pivotal moments that led to their incredible success. With a passion for technology and a deep understanding of Africa’s tech landscape, Fatu built the go-to media company for Africa’s tech ecosystem and established it as a trusted source for the latest tech news, insights, and trends shaping Africa’s tech industry.
Johanna Rudiger
Johanna Rüdiger is the Head of Social Media Strategy for Deutsche Welle’s Culture & Documentaries department. In this role, she ensures that the department's social media channels engage as many users around the world as possible with relevant journalistic content. She is also a popular content creator on TikTok and Instagram. Through her channels, she provides English-language news updates for an international community.