All journalists are content creators: it’s time for us to embrace that
Gio 10 aprile 2025
17:00 - 17:50
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While the crisis in the business of journalism only deepens, there is a growing opportunity to embrace a new path. And it's an exciting, innovative and lucrative one. Consumers are abandoning traditional news brands at a rapid pace. What is replacing that is a confidence in, and willingness to pay for, individuals they trust. Journalists have an incredibly bright future if they can embrace and monetize the creator economy.
The change we are currently witnessing is independent creators overtaking the traditional legacy news brands. This will continue, and news content creators - podcasting, on monetization platforms, on YouTube - will become the main platform for news, and traditional legacy orgs will become the smaller, secondary market. In the US, 60 per cent of 16-40 year olds already pay for or donate to the news in some format, but they are TWICE as likely to pay for the content if it comes from an individual news content creator than a brand (American Press Institute 2023 report).
The content creator economy is predicted to be worth half a trillion dollars by 2027 (Goldman Sachs). What steps do journalists need to take to get a piece of that pie? We will discuss how to get started, how to build an audience, monetize it, and do quality work as your own boss. And how will this change journalism? What are the opportunities and risks? And will this usher in a new golden age for local journalists all over the world to reach a global audience?
Moderated by Mark Little.
Modificato più di un mese fa
Pagine coinvolte
Festival Internazionale del Giornalismo
Il Festival Internazionale del Giornalismo di Perugia è un evento annuale che riunisce professionisti dei media, esperti di comunicazione e appassionati di informazione da tutto il mondo. Si svolge nel centro storico di Perugia e offre conferenze, dibattiti, workshop e opportunità di networking sui temi più rilevanti del giornalismo contemporaneo.
Giornalismo
Pagina tematica del giornalismo
Jane Ferguson
Jane Ferguson is an award-winning journalist, author, founder and CEO of media platform Noosphere, and an adjunct Professor of Entrepreneurship at Princeton University. Noosphere is first direct-to-consumer monetization platform built by journalists, for journalists, disintermediating the news business. Previously a war reporter and foreign correspondent, she spent over 15 years living and working in the Middle East, Africa and South Asia, most recently for PBS NewsHour and The New Yorker. Her work has focused primarily on US foreign policy and defense, conflict, diplomacy, and human rights. With an emphasis on in-depth, magazine length broadcasting, Jane's reporting has been recognized with awards including the George Polk Award, an Emmy, a Peabody, Overseas Press Club of America Peter Jennings Award and two Alfred I. DuPont Columbia Silver Batons. Her award-winning memoir, No Ordinary Assignment, was published in 2023 by HarperCollins and quickly became a national best seller.
Johnny Harris
Johnny Harris is an Emmy-winning independent journalist and contributor to the New York Times. Based in Washington, DC, Harris reports on interesting trends and stories domestically and around the globe, publishing to his audience of over 3.5 million on YouTube. Harris produced and hosted the twice Emmy-nominated series Borders for Vox Media. His visual style blends motion graphics with cinematic videography to create content that explains complex issues in relatable ways.
Mark Little
Mark Little is a media entrepreneur and former journalist. He founded the social news agency Storyful and co-founded Kinzen, which used AI and human expertise to detect harmful online content. In 2022, Kinzen was acquired by Spotify, where Mark is now a strategic adviser. Mark also worked for Twitter as a VP of Media Partnerships. He began his career as a foreign correspondent for Ireland’s public service broadcaster RTE.